This week's Hall Pass · No. 001
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a-ha, "Take On Me" (1985). Directed by Steve Barron.
It flopped twice. Then the video saved it.
The flop: "Take On Me" came out in 1984 and went nowhere. They put it out again. Nowhere, again.
The fix: a video that mixed live action with hand-drawn pencil animation. It turned a twice-failed song into a #1 hit, and today it has more than a billion views.
I wasn't allowed to watch MTV as a kid. My older brother was. So I'd "just happen" to be in the room.CW · HALLPASS



